Transaction sees ATG enter Spain and add five theatres in Madrid to its global portfolio of iconic venues
LONDON AND MADRID – 08 JANUARY 2025 – ATG Entertainment (“ATG”), a leading live entertainment organization, today announces that it has acquired SOM Produce, a preeminent theatre producer, operator and distributor in Spain. Financial terms were not disclosed.
SOM Produce is a leading theatre producer and operator headquartered in Madrid and, with more than 750,000 tickets sold annually, is one of the largest global producers and distributors of musicals and plays in the Spanish language. It manages five marquee theatres in the centre of Madrid – Nuevo Teatro Alcalá, Teatro Rialto, Teatro Nuevo Apolo, Teatro Calderón, and Teatro Amaya – and has produced over 20 iconic shows including Matilda, Mamma Mia!, Billy Elliot, The Book of Mormon, West Side Story, Grease, Chicago, Cabaret and, Priscilla Queen of the Desert. The company also produces and tours a range of celebrated theatre titles throughout Spain.
Ted Stimpson CEO of ATG, said: “This is an exciting opportunity to further build ATG’s European operations and SOM Produce represents a great cultural fit; we are both very creative businesses, deeply passionate about showcasing great content in landmark venues. Madrid is becoming a global hub for theatre productions, and we have long admired what SOM Produce has achieved. We are delighted to be able to bring them into the ATG family and explore continued opportunities for ATG in a thriving new market.”
Marcos Cámara, CEO, Partner, & Executive Producer, SOM Produce, said: “This is an exciting new chapter for SOM Produce and we look forward to bringing more quality iconic Broadway productions and live entertainment to audiences in Spain. Madrid only follows the West End and Broadway in terms of global theatre demand as the appetite for theatre and live performances continues to grow throughout Spain. This partnership with ATG will help us capture significant opportunities to satisfy this increased demand going forward. We are so proud of what SOM has become, and we are thankful to our employees, producer partners and loyal customers who make us who we are today.”
ATG is majority owned by Providence Equity Partners.
Andrew Tisdale, Senior Managing Director and Co-Head of Europe, and Maria João Borges, Senior Vice President, at Providence Equity Partners, said:
Providence’s continued support of ATG’s growth reflects our strong conviction in the value of live entertainment and our deep experience in the sector. ATG is a leading global entertainment company with a proven ability to enter new markets and continue to grow its geographical footprint. The further strengthening of ATG’s distribution network into Spain, namely Madrid - the third-largest theatre market worldwide - offers increased strategic and creative value to producers and content creators who, through partnering with ATG, can bring world-class theatre experiences to a whole new audience.”
About ATG Entertainment:
ATG Entertainment is a world leader in live entertainment. Our portfolio of venues includes historic theatres, studio theatres, cinemas, conference spaces, and modern live music arenas. ATG Entertainment own, operate or programme 64 of the world’s most iconic venues across the UK, the US and Germany entertaining over 18 million audience members each year.
Through our in-house Production companies and working closely with top producers and promoters ATG presents over 15,000 live performances annually, including Cabaret at the Kit Kat Club, Stranger Things: The First Shadow, Moulin Rouge, The Lion King, Harry Potter and the Cursed Child and Starlight Express as well as popular music and comedy shows.
ATG also owns a leading ticketing platform processing more than 18 million tickets each year for musicals, plays, concerts, comedy shows and a variety of other live events. ATGtickets.com attracts more than 40 million unique visitors annually. The company has offices in London, Woking, New York and Cologne.
About SOM Produce:
SOM Produce is the leading Spanish company in the national market for theatrical and live entertainment, managing five marquee theatres in Madrid with a total of 5,237 seats across the venues. Headquartered in Madrid, SOM Produce was founded in 2011 by Jose María Cámara and Marcos Cámara together with Pilar Gutiérrez and Juanjo Rivero.
With more than 750,000 tickets sold annually, SOM Produce is the most significant national company in the production of musicals in Spain and has been an international member of the Broadway League since 2017. In October 2025, it will premiere for the first time in Spain one of the most internationally acclaimed musicals: WICKED, the untold story of the witches of Oz.
SOM Produce is also the leading creator of new jobs in musical theatre in Spain. In 2020, SOM Produce launched the SOM Academy, providing an official advanced centre for dramatic arts education.
About Providence
Providence Equity Partners is a specialist private equity investment firm focused on growth-oriented media, communications, education and technology companies across North America and Europe. Providence combines its partnership approach to investing with deep industry expertise to help management teams build exceptional businesses and generate attractive returns. Since its founding in 1989, Providence has invested over $36 billion across more than 175 private equity portfolio companies. With its headquarters in Providence, RI, the firm also has offices in New York, London, Boston and Atlanta. For more information, please visit www.provequity.com.
